Resume

Marc J. Zirin

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Career Summary

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I’m a Salesforce Administrator with a strong foundation built on 10+ years of business operations, process improvement, and team leadership—now fully dedicated to Salesforce full time. After years as a Salesforce end user in management and B2B sales, I transitioned into administration to focus exclusively on the platform’s technical side and the value it creates for organizations.

My background gives me a unique edge: I understand how users think, how leaders make decisions, and how optimized Salesforce processes directly impact productivity and revenue. Alongside my business experience, I’ve spent over two decades maintaining and troubleshooting the backend of a professional website, sharpening my technical problem-solving and system management skills.

I’m currently completing certification-aligned Salesforce Administrator training and preparing for the ADM-201 exam. In the meantime, I’ve been dedicating full-time hours to hands-on practice, building flows, automations, reports, dashboards, data management processes, and user support scenarios that reflect real-world business needs.

I bring a blend of business acumen, technical curiosity, and a genuine drive to create efficient, user-friendly Salesforce experiences. I’m excited to join a team where I can immediately contribute, support your org’s strategic goals, and grow as a high-performing Salesforce Admin.

 

Expertise

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Certifications

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Experience

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Salesforce Administrator

02/2022 – Present

Self Employed

Remote

• Created and optimized custom objects, fields, page layouts, record types, and validation rules.
• Built flows, workflows, approval processes, and automation that reduced manual work.
• Developed custom reports and dashboards to provide actionable insights for sales performance tracking, pipeline visibility, and operational KPIs.
• Implemented security controls including profiles, permission sets, sharing rules, and field-level security.
• Supported system upgrades, new feature deployments, and AppExchange integrations to enhance platform capabilities.
• Documented configuration, processes, and training materials to support long-term maintainability and knowledge sharing.

 
 

Sales Representative

04/2021 – 05/2025

Sherwin-Williams Valspar: Lowes Business Unit

Colorado Springs, CO

• Spearheaded the identification and delivery of compelling value propositions to professional contractors, resulting in enhanced profitability and mutually beneficial growth.
• Drove exceptional outcomes, notably achieving an 89.3% surge in MVP sales and a remarkable 462.5% expansion in Lowe’s Pro Supply sales within a nine-month timeframe.
• Surpassed predefined targets by an impressive margin of 177.5% of the MVP signup budget, underscoring unwavering commitment and superior performance.
• Strengthened customer loyalty through persistent engagement and proactive cultivation of client relationships, solidifying the company’s market presence.
• Played a pivotal role in facilitating communication between esteemed clients and internal stakeholders, fostering enduring one-on-one connections.
• Fostered a positive and vibrant work environment by instilling enthusiasm through dynamic activities such as laughter, singing, and dancing, thereby boosting team morale.
• Provided comprehensive coaching and training sessions on sales psychology to team members, significantly enhancing overall sales effectiveness and efficiency.
• Streamlined sales objectives and devise achievable goals for key decision-makers, ensuring clarity and alignment with organizational objectives.
• Maintained the esteemed century-long reputation of product performance through rigorous quality assurance measures and meticulous attention to detail.
• Actively supported Lowe’s operational efficiency by promoting seamless communication and maintaining transparency across all organizational segments.
• Functioned as a readily accessible advisor and consultant, adeptly addressing and resolving emerging obstacles with efficiency and agility.

 
 

Branch Manager

03/2018 – 04/2021

Sherwin-Williams Automotive Finishes

Bellevue, WA

• Spearheaded sales growth initiatives resulting in a 32.6% increase in sales and a 42.6% improvement in sales margin within a twelve-month period.
• Achieved a notable decrease of 14.7% in controllable expenses while simultaneously increasing controllable contribution by an impressive 533.6%.
• Successfully elevated profit before tax (PBT) by 156.8% and PBT percent to sales by 13.1%, highlighting exceptional financial management skills.
• Implemented strategies resulted in a 7.8% increase in cash flow, contributing to the overall financial health of the branch.
• Enhanced inventory management practices led to a 14.2% increase in inventory turns and a substantial reduction of overstock inventory by 47.7%.
• Maintained exemplary performance standards, as evidenced by receiving the Zero Point Audit Award for three consecutive years.
• Demonstrated leadership by recruiting and training new employees and aligning their personal goals with organizational objectives.
• Cultivated a positive work environment, maximizing employee performance and fostering a culture of success.

 
 

Assistant Branch Manager

01/2015 – 03/2018

Sherwin-Williams Automotive Finishes

Sacramento, CA / Des Moines, IA / Tacoma, WA

• Supervised branch operations, achieving a 9.6% increase in sales margin and a 10.9% reduction in controllable expenses, enhancing overall financial performance.
• Implemented coaching initiatives to improve employee performance and introduced new procedures, resulting in increased productivity and efficiency.
• Conducted training sessions on utilizing POS systems, cycle counting bin locations, processing customer orders, and batch mixing orders for same-day shipment, ensuring staff competency.
• Analyzed sales reports to optimize inventory management, leading to a 6.6% increase in inventory turns and improved cost-effectiveness.
• Evaluated daily customer needs to optimize delivery routes, resulting in an 11.6% decrease in fuel consumption and enhanced logistical efficiency.
• Enforced company policies and procedures, maintaining consistent high-performance standards and adherence to regulations.
• Introduced new operational procedures, including establishing a central location for employee instructions, designing custom order forms, and creating task archives to maximize productivity during downtime.

 
 

Customer Advisor Specialist, Aquatics Specialist, Sales Expert

10/2013 – 12/2014

Petco

Folsom, CA / Chico, CA

• Managed and maintained all front-end operations, demonstrating versatility in handling various responsibilities, including cash register management, responding to customer service inquiries, and assisting walk-in customers.
• Established rapport with customers, particularly addressing concerns and providing satisfactory solutions, contributing to enhanced customer satisfaction.
• Utilized sales expertise to recommend complementary products and services, effectively fostering increased sales and revenue generation.
• Demonstrated proficiency in animal care by surveying health records to ensure proper care and medication administration, emphasizing a commitment to animal welfare and quality service.

 
 

Lead 3D Environment Artist and Object Modeler

09/2012 – 05/2013

Catalina Games

Remote

• Led the creation of high-quality game assets with optimized polygon counts, ensuring exceptional visual fidelity and performance.
• Transformed 2D concept art images into 3D low-poly game objects using Autodesk Maya, demonstrating proficiency in 3D modeling techniques.
• Produced a diverse range of buildings, environments, and structures to enrich the game world, showcasing creativity and versatility.
• Utilized UV layout techniques to unwrap objects and created high-resolution textures using Photoshop and GIMP, enhancing visual appeal and realism.

 
 

Lead Audio Director

08/2012 – 05/2013

Chico State Game Studios

Chico, CA

• Directed all facets of audio development for multiple mobile games, including Sketchy Business, Furiously Fast Racing, and Galactic Enforcer for Android and iOS platforms.
• Took charge of composing, recording, and mastering all in-game music, ensuring cohesion and an immersive experience throughout each game level.
• Oversaw task management and scheduling for the entire audio team, optimizing workflow and ensuring timely delivery of audio assets.
• Collaborated closely with game development directors and concept artist teams to ensure seamless integration of music soundtracks and sound effects with the overall game design and narrative.

 
 

Marketing & Website Chair

08/2011 – 01/2013

Alpha Epsilon Pi Fraternity

Chico, CA

• Spearheaded the development and maintenance of the local AEPi Chico Chapter website, ensuring optimal online presence and accessibility.
• Established an efficient online communication system between the organization’s president and members, facilitating quick and easy information dissemination.
• Created visually appealing flyers and advertisement brochures using Photoshop and In Design for charity events, contributing to increased event exposure and participation.

 
 

Technical Level Designer

08/2012 – 12/2012

Chico State University

Chico, CA

• Developed paper prototypes and converted them into 3D world spaces using the Shiva 3D game engine, showcasing proficiency in game design and development.
• Collaborated with cross-functional teams to troubleshoot and resolve specific issues across various departments, demonstrating strong teamwork and problem-solving skills.
• Designed and implemented AI packages to enhance the lifelike behavior of artificial intelligence elements, contributing to immersive gameplay experiences.

 
 

Education

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Bachelor of Science: Applied Computer Graphics

California State University

Chico, California, USA

 
 
 

Technical Proficiencies

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Sound Engineering & Composition: Expertise in sound-wave engineering, music composition, and musical instrument proficiency, including piano, guitar, viola, and accordion.
 
3D Design & Development: Proficient in 3D modeling, texture painting, lighting techniques, rendering, compositing, video editing, and mobile optimization.
 
Software Proficiency: Skilled in a wide range of software applications, including Elder Scrolls Creation Kit, Autodesk Maya and Mudbox, Mental Ray, Ableton, Logic Pro, Photoshop, GIMP, Salesforce, Excel, and PowerPoint.
 

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